Why are dealerships outsourcing retention activity in 2022?

We recently worked with a respected franchised dealership that was experiencing an all-too-common problem. 

They had a large database of existing finance customers who were ready to upgrade their vehicle but didn’t have the time, resources, or in-house expertise to manage the workload. 

This was inadvertently causing them a sizeable loss of sales and profit throughout the year. 

Fortunately, they enlisted the support of our customer finance and retention experts, who served as an extension of their team, managing their database and ensuring that no opportunities were missed. 

By building personalised campaigns and professionally contacting their retention customers on a daily basis, we were able to discover, qualify, and appoint strong sales leads which may have otherwise bought elsewhere. 

We’re delighted to say that our retention team was able to produce an additional £100,000+ in profit for this dealership within just 5 weeks of starting, as well as helping uphold the high-quality, personal feeling service this dealer was known for. 

This is what our process looks like when working with a client: 

  1. Working with you
    To avoid any overlap in activities, we work with your management team to agree an end-to-end process that integrates seamlessly with your dealership’s processes, touch points, and sales actions. 
  1. Campaign Creation
    We take care of your end-of-term process and lead generation, fine-tuning your current campaigns and assessing your finance portfolio to find customers that meet your requirements and customer vehicle return profile. 
  1. Refining for the best results
    We optimise customer campaigns on a constant basis, ensuring all opportunity details are consistent with our goal and that each customer receives a personalised contact that reflects their individual situation. 
  1. Outreach Activity 
    We use a combination of phone, SMS and email to engage with each customer on your behalf in a polite, professional, and compliant way. 
  1. Generating Strong Appointments 
    Customer appointments are secured, diarised in a shared working sheet, and passed to your management team with customer notes. Smoothly and effortlessly handing over the appointments to your sales team to do what they do best. 

We have been seeing great success across the board for our retention activities and would love to help you unlock the potential within your database. If this sounds like something your dealership/s could benefit from, don’t hesitate to get in touch. 

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